Mission and Vision

Our mission


To enhance the quality of children's lives through the power of rights, reason and solidarity.

  • Rights - putting children first
  • Reason - using evidence and good practice
  • Solidarity - many countries and professions speaking with one voice


Our vision

Making life safer for children

Through the efforts of the European Child Safety Alliance, we will advocate to achieve safer daily living for children throughout Europe. This includes advancing child injury prevention by, assisting all Europeans to be informed consumers in order to ensure the right, safe choices for children are made, as well as advocating for consistency of standards, policies, and legislation throughout Europe. We will also advocate that additional attention is given to children and families in disadvantaged situations to provide equitable safe daily living.

Ideally all families should have a safe environment to live in, including a selection of child safety products that are accessible, affordable and easy to use. We would like to have children throughout Europe that are fit for life, well supported by adults, thereby enabling safe and healthy behaviours.

If all individuals making decisions and choices for children used strategies of proven effectiveness and made the entitlements and interests of children their first priority in decision making, we would improve the lives of children throughout Europe and enhance their rights to a loving, caring and safe environment in which to live, learn, grow and play.